We don't sell services

We fix the system causing your performance problems.

Every engagement is custom

When you work with Afribusiness, you’re not buying a service. You’re fixing what’s broken in how Strategy, People, and Performance work together.

Performance Gets Results

* Are targets clear and achievable?
* Does anyone know if they’re winning or losing?
* Is there accountability, or just blame when things go wrong?
* Do performance conversations happen or just annual reviews that no one remembers?

* KPIs tied to strategy (not vanity metrics).
* Weekly/monthly tracking that shows what’s working.
* Accountability systems that support people not punish them.
* Leadership capability to have performance conversations that focus on improving results.

two people looking at board
What changes

Performance becomes visible, measurable, and manageable not impractical.

Working-rafiki
What changes

Leaders and teams pull in the same direction instead of competing for resources.

Strategy Sets Direction

* Can your leadership team articulate the same priorities?
* Is your strategy realistic given your people and budget?
* Do daily decisions connect to long-term goals?
* Does everyone know what “success” means?

* Clear timeline guide grounded in what you can actually execute.
* Prioritised choices (what you’ll do and what you’ll stop doing).
* Financial model showing what the strategy costs and what it returns
* Cascaded goals so every department knows their contribution

People (Teams) Build Capacity

* Does your structure match the work or just the history?
* Do people know what they’re accountable for?
* Are decisions made efficiently or stuck in endless loops?
* Do you have the leadership capability to execute your strategy?

* Organisational structure aligned to strategy (not legacy).
* Clear job descriptions showing accountability and decision rights.
* Performance frameworks connecting individual work to company goals
* HR systems (grading, compensation, performance management) that support growth

team checking off a list
What changes

People perform better because the system supports them instead of fighting them.

How we work

01

Diagnose

Map how your business actually works: where decisions get stuck, roles overlap, or accountability disappears.

02

Design

Build solutions with your team, sized for your budget and constraints.

03

Implement

Weekly check-ins, regular workshops, troubleshooting as issues surface.

04

Embed (ongoing)

Milestone reviews until your team can maintain the system without us.

Numbers Speak For Themselves!

Years
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Organisations
+
African Countries

We work with organisations whose growth has made things harder, not easier

You've outgrown your current systems. You sense something needs to change. And you need a partner who understands both the business reality and the people reality.
Original afribusiness logo

Some industries we work in

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